About us

Etrading Software was founded in 2005 by Sassan Danesh & Murray Reid with the goal of bringing efficiency and stability to the burgeoning electronic trading markets.  Using their expertise in etrading processes, the partners and their senior team developed strategies for existing and new participants in the etrading marketplace and implemented key projects to take these clients live.​
As electronic trading markets matured and the pressure of regulation increased, Etrading Software was asked to facilitate consortium initiatives that allowed market participants to address common problems together.
This collaboration work has become core to Etrading Software’s business. In addition to our experience in managing a community, we apply our deep technical expertise to solve these common problems using open standards and commoditized technologies – lowering the cost for the industry as a whole.

Collaborate

The current climate of economic restraint and increased regulatory oversight provides a unique opportunity for capital market participants to achieve a step-change in IT efficiency by significantly increasing the use of common technical standards within the industry. Such standards allow the creation of an ecosystem of service providers that provide competing solutions for commoditized business domains, thereby allowing capital markets participants to focus their internal technology strategies and spend on their unique business propositions.

As a trusted partner to the majority of the world’s leading investment banks, Etrading Software is uniquely placed to facilitate the development of such market standards, by promoting change through existing standards bodies wherever possible, or through the creation of informal groups of participants that wish to collaborate together.  Across the capital market space we are now seeing the rise of utilities – not-for-profit organizations that offer services for common, non-competitive areas of market activity.

Etrading Software has three key considerations when driving collaborative initiatives:

Identifying clear business benefits

Identifying and communicating clear business benefits for participants: It is important that these are not only understood at the outset but also delivered.

Focus on adoption

If stakeholders need to adopt a new technical standard to achieve a better environment, it is important that any concerns with using new technology are addressed early and that their involvement with the design is continuous throughout the programme.

Industry Ownership

Etrading Software is keen to ensure that ownership of any IP created as part of collaboration initiatives is maintained and built upon. To that end, any IP that is sponsored by industry is handed back to the sponsoring stakeholders to ensure appropriate governance into the future.

At a high level, Etrading Software separates consultancy engagements into three sections:

Discovery

Discovery consists of a comprehensive analysis of the current state, involving structured interviews and documentation review alongside gathering business drivers and expectations

Measurement

Measurement creates the original baseline for performance and functionality. This allows the definition of success to be defined by key indicators

Improvement

Improvement is actually implementing the proposed changes and is followed by further measurement to assess success

Consultancy

We provide advice to our clients ranging from bespoke consultations for specific issues to ongoing strategic consultancy and trusted advisor roles for large programs of work.  The strategic consultancy work often takes the form of a technology review contextualised by the business vision.  Etrading Software then builds a technological roadmap to meet the business goals.

Etrading Software’s approach to engagements is methodical, transparent and comprehensive – reaching both immediate sponsors and senior management to ensure clarity throughout the organization.  Clients rely on our track record of delivery and the depth of our technological expertise to solve their business problems

Our Senior Team

Murray Reid

Managing Partner

With over 20 years’ experience working within financial institutions, Murray has built up extensive business and technical expertise in electronic trading and the technology that underpins this. Murray’s background combines mission-critical high-performance systems development experience with business analysis and programme management with strong stakeholder management. Murray has extensive experience in successfully developing front office applications including real-time pricing, trading, risk and reference data management systems.

Sassan Danesh

Managing Partner

Sassan Danesh has 20 years’ experience assisting capital markets institutions to grow their OTC market franchise by optimising the business performance of their technology offerings. Sassan’s more recent focus is on the role of technology in addressing industry-wide issues. He is passionate about the benefits of industry collaboration in providing technology solutions that optimise inefficiencies in market structure.

Grant Wilson

Managing Partner

With over 15 years’ experience working for financial institutions in London, NY and Asia, Grant has built up broad business and technical expertise across operations and trading and, in particular, electronic trading, clearing and market structure change and their underlying technologies.

Grant’s background combines deep product knowledge across FICC and FX with strong business, programme management and stakeholder management. Grant has extensive experience in market structure change including understanding the impact and opportunities that regulations will bring.

Careers

Want to work with us?

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We are currently looking for the following positions:

  • Lead developer
  • Client manager
  • Support Analyst