The Team

Etrading Software's reputation is built on the quality of its people. The core team has strong experience in etrading activity with the partners having established their expertise across the capital market industry.

 

Partner: Murray Reid 

With over 20 years’ experience working within financial institutions, Murray has built up extensive business and technical expertise in electronic trading and the technology that underpins this. Murray’s background combines mission-critical high-performance systems development experience with business analysis and programme management with strong stakeholder management. Murray has extensive experience in successfully developing front office applications including real-time pricing, trading, risk and reference data management systems.
 
 

Partner: Sassan Danesh

Sassan Danesh has 20 years' experience assisting investment banking institutions to build and remediate their front office trading platforms. Sassan's background combines trading platform design and development experience with deep business domain knowledge in the main flow products of Fixed income, FX and Equities. Sassan's focus is on facilitating change, both within an individual client's organization but especially across the industry. He is passionate about the benefits of open standards and of increased industry collaboration. Prior to co-founding Etrading Software, Sassan worked at JP Morgan for 11 years, building mission-critical high performance trading systems.
 
 

Senior Technical Lead: Yuval Cohen 

With 15+ years working within both buy-side and sell-side financial institutions, Yuval Cohen accomplished IT executive with extensive management and leadership experience specializing in systems for cash equities, derivatives (futures, options and strategies), FX and FI instruments. This has included implementation and program management roles as well as detailed technical architecture and software design for complex financial trading workflows, including: Pre-trade, trade and post-trade, including: portfolio construction optimizers, matching engines, exchange gateways, order- management, algorithmic trading, tiering engines and reporting.
 
 

Senior Technical Lead: Rajeev Kuppadakath

With 16+ years of experience in leading financial institutions, Rajeev Kuppadakath has built up extensive business and technical knowledge in the domain of electronic trading of financial securities.  Rajeev’s background combines mission-critical, distributed, high- performance real-time systems design, development and supporting experience.  Rajeev has extensive experience in design and development of order management systems, execution management systems, market gateways and risk systems.

 

 

Operations Manager: Jon Barton

15 years of experience in investment banking technology have given Jon Barton an exposure to a range of systems and businesses.  His expertise draws on front-line operational roles involving trade capture, pricing, risk management and P&L systems, as well as managing integration and enhancements within global organisations.  Experience also includes benchmarking messaging technologies and measuring latencies in high frequency trading systems.  Jon takes a holistic view of resiliency: from the network, hardware platform, and applications to support infrastructure and procedure.
 

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