The Team

Etrading Software's reputation is built on the quality of its people. The core team has strong experience in etrading activity with the partners having established their expertise across the capital market industry.


Partner: Murray Reid

With over 20 years’ experience working within financial institutions, Murray has built up extensive business and technical expertise in electronic trading and the technology that underpins this. Murray’s background combines mission-critical high-performance systems development experience with business analysis and programme management with strong stakeholder management. Murray has extensive experience in successfully developing front office applications including real-time pricing, trading, risk and reference data management systems.

Partner: Sassan Danesh

Sassan Danesh has 20 years' experience assisting capital markets institutions to grow their OTC market franchise by optimising the business performance of their technology offerings. Sassan's more recent focus is on the role of technology in addressing industry-wide issues. He is passionate about the benefits of industry collaboration in providing technology solutions that optimise inefficiencies in market structure.
Sassan is also Co-Chair of the OTC Products Committee of the FIX Trading Community, the non-profit organisation that creates the global standards for the electronic trading of all OTC products.

Senior Technical Lead: Yuval Cohen

With 15+ years working within both buy-side and sell-side financial institutions, Yuval Cohen accomplished IT executive with extensive management and leadership experience specializing in systems for cash equities, derivatives (futures, options and strategies), FX and FI instruments. This has included implementation and program management roles as well as detailed technical architecture and software design for complex financial trading workflows, including: Pre-trade, trade and post-trade, including: portfolio construction optimizers, matching engines, exchange gateways, order- management, algorithmic trading, tiering engines and reporting.



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